Aug 20, 2014
Rand Fishkin, is co-founder of Moz, a software as a service company that sells inbound marketing and marketing analytics software subscriptions. Rand is also the co-author of The Art of SEO, and is host to the brilliant Help Me Help You Dinner networking group.
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The world is still driven by social interactions.
Rand’s Mom was running an old-school print marketing company. Her clients started needing web sites, so she introduced Rand. He dropped out of school and went into business for himself.
My interview with Hugh Forrest, director of SXSW Interactive.
Rand doesn’t have a big plan when he attends conferences. He always tries to be his authentic self.
Help Me Help You Dinner. Bring people together. Tell them what you need help with. Explain how you can help.
How important are blogs these days? Rand explains.
A blog enables you to publish simply and easily.
Think of your own personal brand just like an organization of a larger size and have a content strategy.
What is it that you’re publishing that’s going to earn you the attention, interest, and awareness that will hopefully earn you trust and likability.
Advice about blogging. Promote other people!
Don’t ignore SEO (Search Engine Optimization).
SEO is a process, it’s an ongoing thing.
SEO, amplification, social media are muscles. You need to flex them or they will fade away.
Tips for finding your audience and niche.
Ask, “What do you need help with?”
Put yourself in your audience’s shoes.
Rand tries to run his entire life using Gmail.
My mission is to help. Serendipity will do the rest.
Social Norms VS. Market Norms.
Be a more authentic version of yourself.
3 LinkedIn tips.
Check out FollowerWonk.com.
How Rand would grow his network all over again.
How to find the unasked, un-obvious questions.
Book Recommendation: The Absolutely True Diary of a Part-Time Indian by Sherman Alexie.
Contact Rand: rand AT moz.com or @randfish on Twitter.