Feb 25, 2015
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Dorie Clark is a strategy consultant and
professional speaker who has worked with clients including Google,
Microsoft, Morgan Stanley, and the World Bank. She is a regular
contributor to Forbes and the Harvard Business Review, and the
You: Define Your Brand, Imagine Your Future and the
Out: How to Find Your Breakthrough Idea and Build a Following
Talking about reinvention, mentorship and building a following
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Reinventing Your Personal Brand by Dorie
Dorie shares her thoughts about changing your job or career and
She sold her bicycle on Craigslist to a copy editor at Harvard
Business Review. This led to her opportunity to write for HBR,
had to ask.
interview with Jason Saddler about fear of asking.
When reinventing yourself be clear on your own narrative. Take
control of it. Highlight the strengths you gained previously and
how they will provide value in your new position.
Dorie shares some personal pitch tips.
How to find mentors.
Try to build a mentor board of directors. Find people with areas of
specialty that can help you specifically.
Talking about Stand
How to become recognized as a true expert in your field.
Become a connector and organize an event. Check out Robbie
Samuels’ Socializing For
Dorie recommends Contactually as a great CRM tool to manage
your relationships (so do I).
Make it easy for people to connect and find each other at events.
Use name tags with “I’m looking for…” for attendees to fill in
My interview with Contactually’s Zvi Band.
Content creation and inbound marketing is important.
Wait for seeds to sprout.
It’s 100,000 times more powerful for people to come to you, than
for you to come to them with hat in hand.
Read a bunch of things and become knowledgable enough to write
about it. You can also do interviews about the topic and write
about those. Do it in a way that adds something new to the
Your network will build itself, once you’ve built the content that
shows people you are worth it.
The first step is to start with your own blog, “establish
Start by creating your own blog. Here’s my ten minute tutorial.
Use the ladder strategy to move up to better publications.
App Recommendation: TripIt Pro
Book Recommendation: Turkey
– Bright Sun, Strong Tea : On the Road with a Travel
Writerby Tom Brosnahan.
Contact Dorie: at DorieClark.com
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