NBN45 Be Givers to Build Trust and Relationships with Shane Snow

Jan 21, 2015

Shane Snow is a technology journalist who writes for Wired, Mashable, Fast Company and Advertising Age. Shane is the author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. He is also the co-founder and chief creative officer of Contently.

Talking about story telling, giving and networking

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Shane's background was in journalism and design before launching Contently.

Contently builds software and provides connections for storytellers.

Building an audience takes talent, processes, consistency and understanding.

Journalism students should consider brand writing work.

Shane shares his favorite tips on storytelling.

Stories came about as a way for us to remember.

Fluency, Novelty and Identity.

Fluency: When networking speak in terms people understand.

Novelty: Surprise people by asking interesting questions and talk about unexpected things - not the weather.

Identity: Tell stories people can identity with.

Does Height Really Determine Career Success? by Shane Snow.

We owe a lot of our success to other people.

The more people you have surrounding you, the more opportunities come your way.

Successful people leverage networking by giving first. Be givers to build trust and relationships.

The Rise of The SuperConnector by Shane Snow.

How your company can create blog content to build long term relationships and provide value.

People are more likely to give to givers than smooth operators.

Should You Set "Realistic" Goals? by Shane Snow.

Download the DAILY GOALS from goals.nbnradio.com

Smartcuts: How Hackers, Innovators, and Icons Accelerate Success.

MacGiver and lateral thinking.

Shane has a habit of talking to everyone, everywhere he goes. He tries to observe details and talks to people.

The more people you talk to and get to know the better.

Shane will find someone who is doing something interesting and send them an email to ask an original question or just to express gratitude.

App Recommendation: Spotify and Philips Hue Lights Hue Disco app.

Book Recommendation: The Autobiography of Benjamin Franklin (Dover Thrift Editions). Kafka on the Shore by Haruki Murakami.

Contact Shane: ShaneSnow.com.

NBN Radio guests share their favorite books at books.nbnradio.com Check out Shane's favorite books at shanesnow.com/booklist.

Submit your questions and comments by using #nbnradio. You can also record an audio comment at speakpipe.nbnradio.com.

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