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Guy Kawasaki is the chief evangelist ofCanva, an online graphic design tool. He was an advisor to the Motorola business unit of Google and the chief evangelist of Apple. Guy is also the author of APE: Author, Publisher, Entrepreneur , What the Plus! Google+ for the Rest of Us,Enchantment: The Art of Changing Hearts, Minds, and Actions, The Art of the Start and eight other books. His latest book is, The Art of Social Media: Power Tips for Power Users, which he co-wrote with Peg Fizpatrick.
Talking about social media, event management and publishing
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Listen to episode 49 in iTunes or Stitcher.
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FEATURED LISTENER: Nicholas Young. Say hello on Twitter @nicholaswyoung.
AUDIO COMMENT: Networking tip from Tim Dean. Record your own networking tip or audio comment at speakpipe.nbnradio.com.
Guy Kawasaki begins by talking about his work with Canva.
Peg Fitzpatrick and Guy are like characters from “24”.
The Art of Social Media: Power Tips for Power Users
Self-proclaimed social media experts.
Check LinkedIn Recommendations and Twitter Lists of social media consultants before engaging (or ask me).
Guy speaks 50 – 75 times a year.
We discuss the need for an assigned person to run social media at conferences and events.
A big mistake is not posting enough to social media.
If you’re not pissing off a few people on social media, you’re just not using it right.
My CRM tool is “work your ass off.”
Guy uses social media as a marketing tool. He’s not using it to make friends.
Guy would start networking again by using LinkedIn and Slideshare.
People (more or less) have to be who they say they are on LinkedIn. It’s a much more serious network.
Google+ is a fantastic place.
Calvin Lee @mahemstudiosused Twitter to network his way to Guy Kawasaki (the story is in my book)
It’s not how you get in (to a job) it’s what you do once you’re in.
In technology it doesn’t matter where (your position) you get in.
People (in Silicon Valley) do not care about your background.
Enchanting people requires that you are likable, trustworthy and competent. How you communicate that has radically changed because of social media.
The importance of a smile.
We talk about writing and traditional versus self publishing.
The hard part about writing a book is not the writing, but the marketing.
Check out The Art of the Start 2.0 coming out in March.
App Recommendation: Boxer (the best email client iOS)
Book Recommendation: The Martian by Andy Weir.
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Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.
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