Pinky Gonzales is Chief Strategy Officer at SightWorks. He began his career working in the music industry, which took him to Nashville, where his first company Artist Media Group was founded. That firm was acquired by echomusic, which later was acquired by TicketMaster. During his time there he worked with a generation of artists like Beyonce, Keith Urban, Kanye West, Bon Jovi, and more.
Talking about the power of LinkedIn, relocating, and networking.
NBN20 Show Notes
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Business is people. It’s all about who you know and how you communicate the value of what you’re doing.
Pinky decided he wanted to move to Portland to be closer to his family after living in Nashville for eleven years.
He had to figure out what industry he wanted to be in.
LinkedIn and Google helped Pinky find his tribe in Portland.
He set his aim on small to medium sized businesses with no more than 50 employees in the tech / entrepreneurial space.
Pinky used LinkedIn connection requests to introduce himself to contacts he determined. It worked like “gang busters”.
He was already in tune with who’s who and what’s going on in Portland before moving there.
Most people still miss the boat on what LinkedIn can be.
Take the initiative to reach out and introduce yourself. That’s the start of the conversation.
I like to see LinkedIn not so much as a magic bullet, but a means to an end.
Pinky shares some important tips on optimizing your LinkedIn profile.
A career is forever or until you die.
It’s amazing how many layers there are of communities in the same geographical spot.
LinkedIn is the counter point to Google.
Used LinkedIn’s “Advanced Search” and search by industry and your zip code.
How to get an introduction to a warm lead using LinkedIn.
“I wanted to introduce myself.”
How informational coffees can help you.
Pinky shares some fantastic ice breakers for your introductions.
Ask, “What would you do if you were me?”
There are no accidents in the grand scheme of things.
The music industry teaches you to be a master networker or you won’t survive.
If business is people, than it’s important to know the people involved in the business you want to be in.
Combine who you know with a willing spirit.
Must join music industry organizations in Nashville: SolidNashville, The Country Music Association, Maris, and ACM.
The difference between a job and a career is that a job is something you do for money. A career is something you do because it defines you personally.
Why waste the best hours of your life to something you hate?
Interview with David Hooper.
App Recommendations: Tiny Dice Dungeon and Iron Tank Force.
Book Recommendation: Resonate: Present Visual Stories that Transform Audiencesby Nancy Duarte.
Don’t take free to mean less valuable.
Contact: pinky at siteworks dot com.
Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.
Thanks for listening. You rock!