Wed, 12 November 2014
Talking about building a blog platform, reaching influencers, and social media tools
NBN 36 Show Notes
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Ian and I begin by talking about Irish people, naturally (I lived in Ireland for a few years).
After 18 months of launching, RazorSocial.com was receiving over 100,000 unique visits per month.
Pick your blog niche that you have a strong interest and knowledge in, and one that isn’t really occupied by anyone else.
Ian created a list of 100 people he wanted to be friends with. He left to the States every month to attend conferences and network to promote his blog.
The relationships with the right people were more important than the writing.
Without the relationships nothing would have happened.
Ian's focus is always to determine how he can help someone.
Ian wrote guest posts on as many influential blogs as possible (close to 100).
<blockquote style="border: 2px solid #666; padding: 10px; background-color: #ccc;">My free blogging tutorial. It takes 10 minutes and is easier than you think. <a href="http://daveadelaney.com/set-up-a-blog/">Check it out.</a></blockquote>
How content marketing applies to real estate agents.
Which social network would Ian focus on most?
You always want to get people back to your website.
As a small business you don’t have time to be everywhere. Get one channel working for you first.
SocialBro - provides really good filters to find people on Twitter.
Ian wrote a blog post on a topic and used SocialBro to search bios for influential people who would be interested in his blog topic. He then reached out to the top ten most influential people to share his blog post via scheduled tweets.
Most of the content Ian shares is other people’s content first.
Ian uses Hootsuite and Bulk Buffer with Buffer to schedule tweets.
Ian managed different software, customer support and development teams. He has always been good at managing different teams of people and building relationships with each person.
Fun Fact: He sold property in Bulgaria.
When you reach out to an influencer and ask for something, you’re the same as 99 out of 100 people. If you really focus on how you can help them with your first interaction they will remember you.
How can you stand out as an individual, and how you can you really help that other person - that makes a difference.
Ian shares how he balances his time.
Entrepreneurs need to be more productive and not think they must work longer hours.
If you set your deadlines and be ruthless with them, you will get the work done.
When you become known in a certain area, the information finds it’s way to you.
Ian uses Nimble to track the interactions he has with people. It keeps track of his social media interactions.
Check out Ian’s latest Google Analytics training course.
App Recommendation: Magisto (transforms videos)
Book Recommendation: Resonate: Present Visual Stories that Transform Audiences by Nancy Durate.
Thanks for listening. You rock!