Wed, 10 September 2014
Susan Murphy is a writer, teacher, professional speaker, digital media specialist, entrepreneur, and TV producer. She runs Jester Creative in Ottawa, Ontario, Canada and is the author of Produce: The Art of Creating Digital Content Using Professional Production Techniques
Talking about writing, planning, and networking for students.
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Weird Al’s Mandatory Fun.
The process of writing.
Suze spent twenty-five years as a television producer, she had the book idea in her head for twenty of those years.
About ten percent of internet users create ninety percent of the content.
Begin with the end in mind. Visualize your finished product before you sit down to put it together.
Understand your content well and how you want to tell that story.
The definition of a producer is someone who creates things.
Anybody can create content. Status updates on Facebook are content.
Susan shares her thoughts on personal branding.
Companies are run by people. Ultimately, the connection somebody is going to make is with the individual.
It’s those relationships you make with individuals that are going to move things forward.
Look at the people behind the company.
Networking tips for new graduates.
Emailing your resume to companies does not cut it anymore.
You have to learn how to network, even if you love to hate it.
Practice networking by attending events with classmates or a teacher.
Find events to go to. Use Google or Meetup.com.
Search for professional associations in your city.
Go for lots of coffee. Coffee leads to great things.
Susan has been on Twitter since March 2007. She's wondering what happened to the conversation?
If my relationships with Twitter was made public it would read, “It’s complicated”.
Susan makes target lists of people to reach out to. She got the idea from my book.
She’s finding value in making connections and reconnecting with her LinkedIn contact.
Chris Brogan’s The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators. Great tips on goals!
The downsides of business are things people don’t like to talk about. The truth is the bad times are going to happen.
Mistakes are going to happen.
We always come out stronger.
Brett Henley’s interview with C.C. Chapman.
My interview with Mark Schaefer. Listen to this.