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Gini Dietrich is the founder and CEO ofArment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-host of the Marketing in the Round podcast andInside PR podcast. She’s also the co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) NBN22 We Are Building Real Relationships with Gini Dietrich and author of Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) NBN22 We Are Building Real Relationships with Gini Dietrich.

Talking about networking, public relations, blogging, and much more.

NBN22 Show Notes

Join the NBN Club today.

Listen to episode 22 in iTunes or Stitcher.

Get your free audio book by visiting Audible.com! Do it now and support this show please.

Thanks to Clark Buckner for his audio comment.

Leave your own networking tip, comment or question. Record one now.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

On forgetting to hit the record button in podcasting.

SpinSucks is about unleashing our secret weapon of restoring trust.

Meme on Facebook.

It’s about presenting ourselves in an open and honest way.

NBN6 with Mark Schaefer. Listen to this.

Should businesses use their logo for Twitter?

Gini Dietrich NBN Radio NBN22 We Are Building Real Relationships with Gini DietrichPeople buy from people, they don’t buy from organizations, logos, or brands.

You can’t build a relationship with a logo.

It’s not about what we say the brand is, it’s about what our customers say it is.

How to use press releases.

How it’s easier today to build relationships with journalists.

Add the author’s Twitter handle when you share their articles.

Gini kept a spreadsheet of people she would promote on #followfriday.

It’s all about the Google juice!

It’s less about the optimization and the SEO, and more about the content you’re creating for the human beings who consume it.

Should you have comments on on your blog?

The Lies PR Firms Tell (see the comments)

Mitch Joel, “You don’t have community, until the people who are commenting are talking to one another.”

How do I help (my readers) have conversations with one another?

Key lessons about blogging since Sept 2006.

Google+ is Not Dead, Long Live Google+ 

StumbleUpon

Write a letter to your future self.

Inside PR Podcast with Gini, Joseph Thornley, and Martin Waxman.

On podcasting over radio.

LinkedIn training from Dave.

App Recommendation: Kindle.

Book Recommendation: Once We Were Brothers NBN22 We Are Building Real Relationships with Gini Dietrich.

Contact Ginispinsucks.com.

Please leave a review in iTunes or Stitcher Radio. Every review is sincerely appreciated.
You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) byspinningmerkaba. Thanks for listening. You rock!

Direct download: NBN22.mp3
Category:general -- posted at: 3:00am CDT

Kerry GorgoneKerry O’Shea Gorgone is an attorney, writer, new media specialist, public speaker, instructional design manager, and provider of enterprise training at MarketingProfs. She is also the awesome host of the Marketing Smarts Podcast.

Talking about networking, public speaking, finding writing opportunities, and podcasting.

NBN21 Show Notes

Join the NBN Club today.

Listen to episode 20 in iTunes or Stitcher.

Get your free audio book by visiting Audible.com! Do it now and support this show please.

Thanks to Matthew Martell for his audio comment.

Leave your own networking tip, comment or question. Record one now.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

Parents and productivity.

Kerry is a self-proclaimed online-extrovert and offline-introvert.

She gets the chills from networking events. Gets that “8th Grade Dance Panic”.

Who doesn't love Napolean Dynamite?

Shot out to C.C. Chapman.

On hugging at networking events.

On wresting.Yes, we talked about wrestlers.

NBN3 with Saul Colt on being memorable.

Kerry shares her tips for introverts.

I have to make myself sometimes go to things, but I always end up having a great time.

Jill Foster's talk at the MarketingProfs B2B Marketing Forum on networking disasters.  Great recap by Veronica Jarski.

Always try to make a connection with one person.

Don’t jump on Twitter trying to sell things.

Be interested in people.

I gravitate towards people wearing something different. Something that is a conversation starter.

Check out MarketingSmarts interview with Matt Grant.

On preparing for podcasts.

My interview with Kerry from MarketingSmarts.

Remind yourself it’s going to be fun. It’s always fun!

Make yourself go. Once there, you might as well talk to people.

Mack Collier uses speaking as a networking tool.

Kerry recommends adding a person to LinkedIn on your phone as you are talking ** IF ** it is appropriate.

What to do with piles of business cards.

Always go to the early reception if you are speaking at an event.

It gives you a good sense of what the audience will be like.

How Kerry manages relationships.

Check out Ian Cleary.

Don't miss Ann Handley.

Kerry reviews recent social channels before checking in.

How Kerry found writing opportunities. Interested in writing? Take notes!

Return On Influence by Mark Schaefer (listen to my our interview with Mark)

The more visible you are, the more opportunities you get.

The things that I really care about ought to be prioritized.

The challenges of working from home with kids.

Look into Nick Westergaard.

How Kerry would start over today.

App Recommendation: Instagram and Skype.

Book Recommendations: Rebecca by Daphne Du Maurier, Wuthering Heights by Emily Brontë. Business Books: Content Rules by C.C. Chapman and Ann Handley, Think Like a Rock Star by Mack Collier, and Social Media Explained by Mark Schaefer.

Contact: @kerrygorgone or kerryg at marketingprofs dot com.

Direct download: NBN21.mp3
Category:general -- posted at: 3:00am CDT

Pinky Gonzales is Chief Strategy Officer at SightWorks. He began his career working in the music industry, which took him to Nashville, where his first company Artist Media Group was founded. That firm was acquired by echomusic, which later was acquired by TicketMaster. During his time there he worked with a generation of artists like Beyonce, Keith Urban, Kanye West, Bon Jovi, and more.

Talking about the power of LinkedIn, relocating, and networking.

NBN20 Show Notes

Join the NBN Club today (while it is free).

Listen to episode 20 in iTunes or Stitcher.

Get your free audio book by visiting Audible.com! Do it now and support this show please.

Thanks to Peter Martino for his audio comment.

Leave your own networking tip, comment or question. Record one now.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

NBN Radio is sponsored by ME!

Business is people. It’s all about who you know and how you communicate the value of what you’re doing.

Pinky decided he wanted to move to Portland to be closer to his family after living in Nashville for eleven years.

He had to figure out what industry he wanted to be in.

LinkedIn and Google helped Pinky find his tribe in Portland.

He set his aim on small to medium sized businesses with no more than 50 employees in the tech / entrepreneurial space.

Pinky used LinkedIn connection requests to introduce himself to contacts he determined. It worked like “gang busters”.

He was already in tune with who’s who and what’s going on in Portland before moving there.

Most people still miss the boat on what LinkedIn can be.

Take the initiative to reach out and introduce yourself. That’s the start of the conversation.

I like to see LinkedIn not so much as a magic bullet, but a means to an end.

Pinky shares some important tips on optimizing your LinkedIn profile.

A career is forever or until you die.

It’s amazing how many layers there are of communities in the same geographical spot.

LinkedIn is the counter point to Google.

Used LinkedIn’s “Advanced Search” and search by industry and your zip code.

How to get an introduction to a warm lead using LinkedIn.

“I wanted to introduce myself.”

How informational coffees can help you.

photo 1 NBN20 Combine Who You Know With a Willing Spirit with Pinky GonzalesPinky shares some fantastic ice breakers for your introductions.

Ask, “What would you do if you were me?”

There are no accidents in the grand scheme of things.

The music industry teaches you to be a master networker or you won’t survive.

If business is people, than it’s important to know the people involved in the business you want to be in.

Combine who you know with a willing spirit.

Must join music industry organizations in Nashville: SolidNashville, The Country Music Association, Maris, and ACM.

The difference between a job and a career is that a job is something you do for money. A career is something you do because it defines you personally.

Why waste the best hours of your life to something you hate?

Interview with David Hooper.

App Recommendations: Tiny Dice Dungeon and Iron Tank Force.

Book Recommendation: Resonate: Present Visual Stories that Transform Audiences NBN20 Combine Who You Know With a Willing Spirit with Pinky Gonzalesby Nancy Duarte.

Don’t take free to mean less valuable.

Contact: pinky at siteworks dot com.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.
Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.
You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN20.mp3
Category:general -- posted at: 3:00am CDT

Scott Rouse is a body language expert and analyst who trains military, police, CEOs, and business management. He is co-author of The IdeaFrame Book, and he contributes frequently toSouthernAlpha.com in a series entitledBody Language Frankenstein. Scott recently presented “How to Kill Your Body Language Frankenstein” at TEDx Nashville.

Talking about understanding body language when networking.

NBN19 Show Notes

Join the NBN Club today (while it is free).

Listen to episode 19 in iTunes or Stitcher.

Get your free audio book by visiting Audible.com! Do it now and support this show please.

Thanks to Nancy VanReece for her networking app tip. Check out my interview with Refresh co-founder, Bhavin Shah.

Leave your own networking tip, comment or question. Record one now.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

Don’t miss Rock Your Influence on July 16th in Nashville. Book your ticket now andsave $200 using coupon code NBNRADIO.

87% of what people think they know about body language is incorrect.

Is crossing arms a sign that the person is not listening to you or that they are cold?

Check out Gregory Hartley NBN19 There Are No Absolutes in Body Language with Scott Rouse.

scottrousenbnradio NBN19 There Are No Absolutes in Body Language with Scott RouseDon’t build a Frankenstein’s Monster by trying to figure out what a person’s body language is saying.

There are no absolutes in body language.

You can tell someone is interested in what you are saying by noticing where their feet are directed when you’re speaking.

Scott dresses like his clients, so he blends in well. He is introduced in meetings and provides signals to his clients to ask questions.

Scott’s Dad was a doctor in Louisa, Kentucky, where he grew up. His Dad introduced him to the idea of reading body language in his patients.

If you pay attention to what’s going on around you, you’ll see the predator.

How to make yourself approachable at networking events and conferences.

When you shake a hand, stand slightly to your left.

We discuss handshakes and hugs.

Scott was nominated for a Grammy. He used body language when he met with record label executives.

Scott has worked with Jumpstart Foundry and is an Entrepreneur in Residence at theNashville Entrepreneur Center.

Michael Burcham

How to rehearse your own body language to appear more confident.

App RecommendationsThings.

Book Recommendation: Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds NBN19 There Are No Absolutes in Body Language with Scott Rouse by Carmine Gallo.

Contact Scott at scott at scottrouse.com or on Twitter @ideabangllc.

Quick! Take Scott’s Udemy course, How to Create an Investable Pitch. It’s regularly $200, but free for the first five of you who use code NBNRADIO. Good luck.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.
Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.
You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

 

Direct download: NBN19.mp3
Category:general -- posted at: 1:00am CDT

Jared EasleyJared Easley is the co-owner of VAGamePlan.com, he’s a co-founder of the upcoming Podcast Movement Conference, and his popular podcast is called Starve The Doubts.

Talking about podcasting, conferences, and networking.

NBN18 Show Notes

Join the NBN Club today (while it is free).

Listen to episode 18 in iTunes or Stitcher.

Get your free audio book by visiting Audible.com! Do it now and support this show please.

Thanks to Andy Smith for his audio comment. Leave your own networking tip, comment or question. Record one now.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

Jared Easley got into podcasting, because he doesn’t like to write.

Chris Murphy told him Jared about Internet Business Mastery, who inspired him to start his own show.

Check out Cliff Ravenscraft and Pat Flynn.

Promoting Your Podcast by Jason Van Orden

Jared thought you needed expensive equipment to podcast…. you don’t.

Jared uses: Audio-Technica USB Condenser USB Microphone with Skype and Call Recorder (Mac). He also recommends Pamela for PC users.

I use a Blue NESSIE Microphone

Jared and I speak about dealing with self-doubt.

Differentiate the good doubt and the bad doubt.

Prudence is good fear.

Get good advice from people you like and trust, and who want you to succeed.

Jared Easley NBNRadioConsider starting a mastermind group.

NBN7 David Hooper interview about mastermind groups.

Fear hates community.

Tips for introverts and people who are shy for networking at conferences and events.

Event networking tips.

NBN9 Chris Brogan interview.

How to research people before events.

Don’t miss Podcast Movement Conference.

Use Kickstarter to validate your idea.

How Jared balances his time.

Jared spends a couple of days a week working on his podcast, Starve the Doubts.

Network like a champ!

Jared uses Asana and Google Calendar to keep track of his relationships and projects.

He uses ScheduleOnce for his podcast interviews.

Should Jared and I do a coffee talk Google+ Hangout? Leave a comment below if you would like us to do it or click this tweet link.

Be the noticer. Notice other people first.

Choose five people and promote and comment on what they are doing.

App Recommendation: Refresh (hear my interview with the co-founder, Bhavin Shah)

Book Recommendation: The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan.

Jared interviewed my on Episode 10 of Starve the Doubts. Check it out.

Contact Jared on Twitter @jaredeasley or visit StarvetheDoubts.com.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.
Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.
You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN18.mp3
Category:general -- posted at: 7:14am CDT

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