Wed, 25 June 2014
Peter Shankman is the author of Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In, Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them, and Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech). He’s the co-host of the Mistake Podcast, and he is best known as the creator of HARO - Help a Reporter Out.
Talking about the importance of networking, creating amazing content, and living in the moment.
NBN17 Show Notes
Join the NBN Club today (while it is free).
Get your free audio book by visiting Audible.com! Do it now and support this show please.
Thanks to Kevin Rogers for his audio comment. Leave your own networking tip, comment or question. Record one now.
Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.
Peter Shankman explains a common mistake businesses make when hiring.
Help a Reporter Out (HARO) is an email newsletter that connects sources to journalists. Peter grew this list to nearly 300,000 people!
If you create content that people want, they will use it.
You need to make sure the content you are creating is for the people who want it.
Having an audience is a privilege, not a right.
The term “email blasts” offends Dave.
PR Week Magazine said Peter Shankman is redefining the art of networking.
He brought 150 CEOs together to go skydiving!
How Peter approaches conversations and listening effectively.
Focus on what you can give in networking. What can you create that lets people get something beneficial? How can you help?
Too may people go into networking trying to figure out what they can get. Think “what can I give?” instead.
Peter’s “Be the Ball” email newsletter.
As you get into your daily grind, it’s easy to forget what you are doing. Peter took a step back to brand himself better.
Live in the moment.
You can’t make something viral, but you can make something amazing. If you make something amazing, people will want to share it.
Peter has been blogging since 1995. He shares his thoughts on the importance of producing content these days.
It’s so simple to create content. Set up a GoPro on your window in your car and talk to it as you’re driving to work.
People don’t bother to realize how much their content can help, change, or involve people. Incorporate it into your daily life. “Short Burst Downtime”.
Brilliant PR on Twitter. Check out how Morton’s Steakhouse came through!
How Peter manages multiple relationships.
Take ten minutes a day to catch up with someone you haven’t talked to in a while.
Review your Facebook friends' birthdays for ideas on who you should follow up with. (Further details can be found in the NBN Club).
How he would start over again.
App Recommendation: 2048.
Thoughts on gamification and Foursquare.
Contact: peter at shankman dot com and visit shankman.com
Check out ShankMinds.com.
Did you enjoy the show? Please share it and help us grow the NBN Radio Community.
You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode!
Thanks for listening. You rock!