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Peter ShankmanPeter Shankman is the author of Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In, Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them, and Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech). He’s the co-host of the Mistake Podcast, and he is best known as the creator of HARO - Help a Reporter Out.

Talking about the importance of networking, creating amazing content, and living in the moment.

NBN17 Show Notes

Join the NBN Club today (while it is free).

Listen to episode 17 in iTunes or Stitcher.

Get your free audio book by visiting Audible.com! Do it now and support this show please.

Thanks to Kevin Rogers for his audio comment. Leave your own networking tip, comment or question. Record one now.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

Peter Shankman explains a common mistake businesses make when hiring.

Help a Reporter Out (HARO) is an email newsletter that connects sources to journalists. Peter grew this list to nearly 300,000 people!

If you create content that people want, they will use it.

You need to make sure the content you are creating is for the people who want it.

Having an audience is a privilege, not a right.

The term “email blasts” offends Dave.

PR Week Magazine said Peter Shankman is redefining the art of networking.

He brought 150 CEOs together to go skydiving!

How Peter approaches conversations and listening effectively.

Focus on what you can give in networking. What can you create that lets people get something beneficial? How can you help?

Too may people go into networking trying to figure out what they can get. Think “what can I give?” instead.

Social Youdia.

Peter’s “Be the Ball” email newsletter.

As you get into your daily grind, it’s easy to forget what you are doing. Peter took a step back to brand himself better.

Live in the moment.

You can’t make something viral, but you can make something amazing. If you make something amazing, people will want to share it.

Peter has been blogging since 1995. He shares his thoughts on the importance of producing content these days.

It’s so simple to create content. Set up a GoPro on your window in your car and talk to it as you’re driving to work.

People don’t bother to realize how much their content can help, change, or involve people. Incorporate it into your daily life. “Short Burst Downtime”.

Peter Shankman NBNRadio.com

Brilliant PR on Twitter. Check out how Morton’s Steakhouse came through!

How Peter manages multiple relationships.

Check out Relate.ly and Followupthen.com.

Take ten minutes a day to catch up with someone you haven’t talked to in a while.

Review your Facebook friends' birthdays for ideas on who you should follow up with. (Further details can be found in the NBN Club).

How he would start over again.

App Recommendation: 2048.

Thoughts on gamification and Foursquare.

The importance of backing up. I use Carbonite and a WD My Passport Ultra 1TB Portable External HD. Be sure you're backing up too!

Book Recommendations: The Art of War by Sun Tzu and Delivered from Distraction by John J. Ratey and Edward M. Hallowell.

Podcast Recommendations: The Beancast and Virtual Freedom.

Contact: peter at shankman dot com and visit shankman.com

Check out ShankMinds.com.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.
Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.
You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN17.mp3
Category:general -- posted at: 9:14am CDT

Derek Coburn is the founder of Cadre, an un-networking community in Washington, DC and now in Baltimore. Derek is the author of Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections NBN16 Trigger On Going Reciprocity with Derek Coburn.

Talking about organizing networking events, managing relationships, and connection.

NBN16 Show Notes

Join the NBN Club today (while it is free).

Listen to episode 16 in iTunes or Stitcher.

Get your free audio book by visiting Audible.com! Do it now and support this show please.

Thanks to John Ellis for his audio comment. Leave your own networking tip, comment or question. Record one now.

Grab my free 75 tips for networking at conferences and events.

Download a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

Derek Coburn created unnetworking events. He borrowed the term from Scott Stratten’s book, UnMarketing NBN16 Trigger On Going Reciprocity with Derek Coburn.

We need to unlearn what we have already learned in order to be more effective in the way we approach it (networking).

In order for a networking event to be successful for anyone, it is directly correlated by how many people are there for the same reasons as you.

Derek never intended to make his Cadre events large. He vets his members to be sure they are CEOs and business owners. They bring guests to the events who pay $250. His events begin at 3:30 pm instead of after work.

Derek explains how to trigger on-going reciprocity.

derekcoburn nbnradio NBN16 Trigger On Going Reciprocity with Derek CoburnHe loves connecting people and providing value to his network.

You need to find ways to make it easy for people who want to help you.

His clients want to help him, but the introductions often don’t take place. He created a couple of email templates for his clients to use to refer him.

When you make it simple for people, they will act.

ClicktoTweet.com

Derek shares how he manages many relationships.

Manage your email with SaneBox.com and Boomerang.com

Seth Godin’s Impresario Workshop. Check out Paul Jun’s post about it.

When you attend an event, what is your time worth?

Networking 1.0, 2.0 and 3.0.

How Derek uses LinkedIn to find local professionals.

Check out Contactually.com to balance relationships.

App Recommendation: Nozbe for productivity.
Book Recommendation: The Great Work of Your Life: A Guide for the Journey to Your True Calling NBN16 Trigger On Going Reciprocity with Derek Coburn by Stephen Cope.

Contact DerekCoburn.com and on Twitter @cadredc.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.
Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.
You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN16.mp3
Category:general -- posted at: 8:53am CDT

Todd HenryTodd Henry is a keynote speaker and founder of Accidental Creative, a company that helps creative people and teams generate brilliant ideas. He is the author of the books, The Accidental Creative: How to Be Brilliant at a Moment's Notice, and Die Empty: Unleash Your Best Work Every Day. Todd is also host of The Accidental Creative podcast.

Talking about creativity, relationships, and networking. 

NBN15 Show Notes

Join the NBN Club today (while it is free).

Listen to episode 15 in iTunes or Stitcher.

Join NBN Radio by recording an audio comment, question or networking tip. Record one now.

Grab my free 75 tips for networking at conferences and events.

Download a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

Todd Henry begins by telling us about his latest book, Die Empty: Unleash Your Best Work Every Day.

We need to take time and stop and enjoy the ride sometimes.

What people think of the title, “Die Empty”.

What is the most valuable land in the world? Todd explains.

When I get to the end of my life, I want to know that I haven’t left my best stuff inside of me.

So many people are being carried along by their work day to day.

Kickstarter Ticker watch.

It’s not about squeezing every ounce of work out of you. Instead, it’s about making sure you’re being purposeful about how you’re spending your focus, your assets, time and energy.

Todd started his podcast, The Accidental Creative, as a conversation about creativity in the workplace. It became one of the top business podcasts in iTunes in 2005.

How to be prolific, brilliant and healthy all at the same time.

Todd branched out to start his own consultancy after learning of consistent issues about workplace creativity from his interviews on his podcast. His podcast led to his consultancy!

Todd's new book will be available next summer.

Accidental Creative episode “Unstuck”.

Todd talks about going outside of your circles to establish new relationships.

“To commune with great minds.” - Steven Sample.

You meet people all the time in your life. Are you paying attention to those times when there’s that ping? Those are the kinds of people you need to reach out to.

How can I engage this person, so we can stretch one another to think in new ways? How can I build time into my life, so we can get together to talk about ideas.

Who are those people in your life?

We discuss mastermind groups.

Todd Henry NBN RadioTodd explains how he manages the relationships in his life.

Todd has a routine where he thinks about open-relational loops. Who does he need to reach out to today?

I mention Nimble, which helps to manage your social connections.

I recommend using Facebook birthdays as personal reminders to check in with your network. I have a video explaining this in detail in the NBN Club.

We talk about meeting in-person and stepping out of your comfort zone.

The love of comfort is the enemy of greatness in life.

Find problems, don’t just solve them.

Todd takes courses on his flights from downloading lectures from iTunesU.

Check out CodeAcademy.com.

If Todd had to begin building his network again, here’s what he would do…

Find people you respect and ask to spend some time with them.

All relationships involve risk.

All of us think everyone else has it figured out more than we do. We think that everyone else is some how more advanced than we are. The reality is that all of us are making it up as we go (at least a little bit).

Be as contextually authentic as possible.

Buy someone a drink and ask them how they got to be doing what they are doing. Do this.

App RecommendationForecast.ioOmniFocus, and Things.

Book RecommendationThe Gift: Creativity and the Artist in the Modern World (Vintage) by Lewis Hyde and Antifragile: Things That Gain from Disorder (Incerto) by Nassim Nicholas Taleb.

Contact: Todd at ToddHenry.comAccidentalCreative.com, and @ToddHenry on Twitter.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.
Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.
You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN15.mp3
Category:general -- posted at: 3:00am CDT


Erik Deckers headshot tn 375x250 NBN14 Have Several Irons in the Fire with Erik Deckers
Erik Deckers
 is the owner and President of Professional Blog Service in Indianapolis. He has been blogging since 1997, and has been a published writer for more than 24 years. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theatre. Erik is the author of books:

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition)  NBN14 Have Several Irons in the Fire with Erik Deckers

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing NBN14 Have Several Irons in the Fire with Erik Deckers

The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand NBN14 Have Several Irons in the Fire with Erik Deckers

Talking about writing, journalism, blogging, social media, and reinvention. 

NBN14 Show Notes

Join the NBN Club today (while it is free).

Listen to episode 14 in iTunes or Stitcher.

Join NBN Radio by recording an audio comment, question or networking tip. Record one now.

Erik begins by talking about his latest book, The Owned Media Doctrine.

Owned, Earned and Paid Media

In the owned media world, large corporations should be employing a newsroom model of operation to create all of their content.

Most companies are trying to push their message and not give what their customers want.

Educate the customers on the problems they have and “we” can solve their problems.

Journalists continue to be laid off, and new graduates replace them being paid far less.

Journalism as a career.

Many journalists don’t realize how many opportunities exist in PR and marketing agencies.

Erik tells the story of how he became a humor columnist. It began with being uncomfortable with anger and a letter to NPR.

My interview with David Hooper about reinvention.

How Erik used social media to reinvent himself.

Erik used the Rainmakers group (a referral network) and Indiana Chamber of Commerce to meet new people and grow his network.

photo NBN14 Have Several Irons in the Fire with Erik DeckersHe would then set up coffee meetings.

Erik belonged to SmallerIndiana, a Ning social network (defunct).

Erik went from the “direct mail guy” to the “blogging guy”.

In 2009, after Erik was laid off, he started working for Professional Blog Service. He later became the owner of the company.

Have several irons in the fire, so that one of those irons will get hot enough at just the right time.

Erik explains what people are doing wrong on social media.

The selfie is the pinnacle of how self-centered we have become.

90% of what you are talking about (especially on Twitter) should be about somebody else.

Always try to share the author of the article you are sharing via social.

Eric shares writing secrets. Metaphors rule, but similes will do in a pinch.

Pens VS. Pencils.

Twitter and LinkedIn are the best ways to meet people locally. Follow it up with coffee.

App RecommendationEvernote app. He uses it for idea creation, to-do lists, and accounting.

Book RecommendationOnce More Around the Park: A Baseball Reader NBN14 Have Several Irons in the Fire with Erik Deckersby Roger Angell.

Contact: Follow Erik on Twitter @edeckers. Check out his humor blog aterikdeckers.com.

Direct download: NBN14.mp3
Category:general -- posted at: 3:00am CDT

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