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Chris BroganChris Brogan is the CEO of Owner Media Group, and he’s the publisher of Owner Magazine. Chris is the NY Times best-selling co-author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. He wrote Google+ for Business: How Google's Social Network Changes EverythingThe Impact Equation: Are You Making Things Happen or Just Making Noise? (also with Julien Smith), Social Media 101: Tactics and Tips to Develop Your Business Online, Superheroes in the BasementIt's Not About the Tights: An Owners Manual on Bravery, and the all new book, The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators - available now.

Talking about trust, relationships, events, podcasting, freaks, and more.

NBN9 Show Notes

Listen to episode 9 in iTunes or Stitcher.

Please take a moment to leave me an audio comment. Record one now.

Once you get to meet somebody in person, you skip a lot of the oddity and weird feelings.

Chris has been blogging at chrisbrogan.com since 2004. He had a Tripod site back in 1998 for “journaling”.

It took Chris eight years before he had his first 100 readers.

He used to write for himself. If you write in the service of others, then people might care about what you are writing.

Anyone who says blogging is dead is looking for permission not to have to do something.

Chris shares his thoughts on how blogging and content has changed over the years.

We talk about Chris’ Great Unfollow, when he unfollowed all of his Twitter followers. He wrote a blog post about it here.

About earning trust online through transparency and being real.

Integrity means, I’m exactly who I say I am.

Chris talks about how he measures his success online.

We talked about Clarity.fm. You can call Chris here. I have a new Clarity account if you would like to chat.

The technology of Google+ is top shelf. Chris shares his opinion on where it is headed. You can learn more in his book, Google+ for Business.

We discuss the importance of email newsletters and email marketing. Subscribe to Chris Brogan’s awesome email at ownermag.com.

Chris Brogan NBN RadioChris uses a real return email address on his newsletter. He also ditched the HTML template. The emails are always written to one person in mind (you!). They are his best content.

Your main website and your email is your real estate.

Chris co-founded PodCamp with Christopher S. Penn in September 2006 in Boston. He shares the story of how the popular unconference was conceived.

PodCamp Nashville is May 17th - registration is free (shameless plug). You should join us there!

Podcasting is back with a vengeance. It’s the wild west part 2.

Check out The Owner’s Mind, Chris’ latest podcast.

Chris recommends Jared Easley’s Starve The Doubts podcast, The James Altucher ShowWTF with Marc Maron, John Lee Duma’s Entrepreneur on FireCliff Ravenscraft, and the Unmistakable Creative.

How Chris balances his time. He eliminates the stupid things.

Favorite app: Google Keep (Android).
Favorite recent book: The Way of the Seal: Think Like an Elite Warrior to Lead and Succeed by Mark Divine.

The Freaks Shall Inherit the Earth is a book about entrepreneurship for weirdos and much more.

Email Chris at Chris at ChrisBrogan dot com and subscribe to his newsletter at OwnerMag.com.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.
Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.
You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN9.mp3
Category:general -- posted at: 10:58pm CDT

Scott Stratten @unmarketingScott Stratten is best recognized as @unmarketing on Twitter. He has written three best selling books,UnMarketing: Stop Marketing. Start EngagingThe Book of Business Awesome / The Book of Business UnAwesome, and QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. Scott is the co-host of Unpodcast with his partner Alison Kramer. He is a must-see keynote speaker too!

Exploring writing, publishing, public speaking, social media, and much more.

NBN8 Show Notes

Listen to episode 8 in iTunes or Stitcher.

Please take a moment to leave me an audio comment. Record one now.

Scott explains his choice between self-publishing and traditional publishing for his books.

His publisher, Wiley, got him in front of people, on bookshelves, distribution and exposure to networks and conferences.

Scott makes his living from keynote speaking.

UnMarketing is used as a textbook in forty universities including Harvard, Columbia, and University of West of Scotland.

He used a specific email address in his books to understand where people were coming from. Great idea.

Ready to write a book? Ask yourself, “What do I want from a book?”

There is no way you’ll make much money by going with a traditional publisher.

Publishers want large audiences. Their job is to sell a lot of books.

Scott got his start working in marketing in the music industry.

Scott began by self-publishing a book called TGIM: Thank Goodness it’s Monday. It took him five years to write and publish it. It’s easier to write a book with deadlines (I can agree with this!)

If you ever see a friend’s book at a store. Be sure to give it great placement to help.

How can we position ourselves as experts? It’s all about networking.

“The fundamental about networking is connection before commerce.”

We do business with people we know, like and trust.

You can network with people who would be your competitors if they lived in the same city.

“If we have no threat geographically to each other, that opens up even more of a trust in a networking space.”

For 7 or 8 years, Scott created viral videos (he apologized for using the term). This was before YouTube. They were created to build email lists.

In 2009, Scott gave Twitter a second try - a final shot. He lived on Twitter for 30 days, and tweeted 7,000 times in one month. He went from 1,200 followers to 10,000!

Scott did a great job with his keynote during New Media Expo this year.  Airplane with QR code.

Scott Stratten New Business Networking Radio“If I stop one person from putting a QR code on a urinal, I’ve done my job.”

My silly QR code.

Scott critiqued 3-400 presentations each semester when he was a professor at Sheridan College. He learned that it is not about them, it’s about the content.

“The people sitting in the audience want value. They want content they can learn from.”

Use three takeaways.

“The best way to sell is to teach.”

Respect your listener’s time.

QR codes on business cards. Good idea? Bad idea? Scott shares his thinking on this.

“The job of a networking event isn’t to see how many cards you can give out. It’s to give out as few as possible to those you only connect with.”

Scott has garnered more than 165,000 Twitter followers since April 8, 2008.

We talk about how Twitter has changed since 2008. He explains how he doesn’t like it as much now.

“We create our own noise.”

His biggest social media mistake was accepting every friend and follower request early-on.

How to use Twitter Lists.

Scott uses TweetBot. He mutes certain automation apps. Now he sees live, real-time tweets.

Scott talks about how finds and shares so much great content.

His entire purpose in life is to stay on top of what’s going on and to have an opinion about it.

We talk about podcasting.  They podcast by renting a studio and live video the recordings.

I love my podcast listeners (that's you :)

Scott recommends my book (thanks Scott!). New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods (Que Biz-Tech).

Contact Scott on Twitter at @unmarketing. Be sure to check out his blog at unmarketing.com and unpodcast.com.

His fourth book, UnSelling, will be available October 1. Stay tuned!

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.

Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.

You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN8.mp3
Category:general -- posted at: 10:35pm CDT

David Hooper is best known as a marketer in the music industry. He hosts Music Business Radio, and is the author of books like Quit Your Job (and Never Go Back)  NBN7 Look for the good in everything with David Hooper10-Day Money Makeover  NBN7 Look for the good in everything with David HooperThe Rich Switch  NBN7 Look for the good in everything with David HooperLaw of Attraction  NBN7 Look for the good in everything with David HooperSix-Figure Musician NBN7 Look for the good in everything with David Hooper, among others. Don’t miss his smart marketing know-how at BigBoldImpact.com.

Reinvention, Self-publishing, and Networking for Musicians and Beyond.

NBN7 Show Notes

Listen to episode 7 in iTunes or Stitcher.

Please take a moment to leave me an audio comment. Record one now.

David has been working n the music business since 1995.

He did his first recording session at five years-old in Nashville, his hometown.

As a performing musician, he was better at getting people to his shows than playing the music. He had a revelation and decided to shift to becoming a music marketer.

Inspired by his self-publishing uncle who had his own short-run printing press, David canceled a deal to write a Complete Idiot’s Guide book.

David explains the advantages and disadvantages of self-publishing over traditional publishing.

“I’m not really a writer, I’m just a guy with ideas and I tell stories.”

David shares his process of writing his most recent book, Six-Figure Musician.

davidhooper NBN7 Look for the good in everything with David Hooper“Never copy what the last successful guy did.”

Check out John Lee Dumas’ Entrepreneur on Fire podcast.

“You have to play your game. You can’t be somebody else.”

“People change, plans change.”

David explains how your career can be like a bad relationship.

His book. The Rich Switch book explores mastermind groups.

Concept first shared by Think and Grow Rich by Napoleon Hill NBN7 Look for the good in everything with David Hooper

Mastermind groups are between 5 – 7 people who come together with a definitive purpose.

How to have a negativity free day.

“If you show me the donut, I’m going to show you the hole. My job is to find the problems in everything.”

The Strangest Secret by Earl Nightingale NBN7 Look for the good in everything with David Hooper.

“Look for the good in everything.”

His radio program, Music Business Radio, began when he was working on a large music conference. The conference was taking up all of his time, so he decided to depart the conference to start the radio show. He very much still wanted to be a Nashville ambassador.

How musicians should approach networking… or anyone.

Don’t network just because. We need to have purpose.

Dunbar’s number.

“Sometimes it just takes one or two good connections to make something happen.”

Have purpose when you meet people.

David explains how he balances so many relationships.

Music and geography brings people together.

We explores his own reinvention.

“Don’t wait for other people to invest in you. You’ve got to do it.”

We talk about PodCamp Nashville, May 17th in Nashville.

Favorite app: Things (iOS). David talks about working from lists using the Pomodoro technique.

Favorite recent book: On Writing by Stephen King NBN7 Look for the good in everything with David Hooper and Turning Pro by Steven Pressfield NBN7 Look for the good in everything with David Hooper

Contact David @davidhooper or visit Big Bold Impact.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.

Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.

You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode!

Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN7.mp3
Category:general -- posted at: 6:48am CDT

Mark SchaeferMark Schaefer is the chieftain of the blog {grow} and social media bouncer. He is a consultant, educator, podcaster, author of Return On InfluenceBorn to BlogThe Tao of Twitter, and Social Media Explained.

How to Use Social Me to Network and Build Your Business

NBN6 Show Notes

Listen to episode 6 in iTunes or Stitcher.

Please take a moment to leave me an audio comment. Record one now.

Thanks to John Piercy for leaving a message and requesting Keith BurtisMark BlevisTod Maffin, and Thomas Hawk. Check those guys out!

Mark resides in Knoxville, Tennessee, just a few hours down the road from my home in Nashville.

He explains how he round up sitting next to Randi Zuckerberg and Kristin Chenoweth during SXSW Interactive.

We talk about networking at SXSW and how it has changed over the years.

Mark's SXSW presentation was about "content shock". Read more about this on Mark's blog.

"In the US, we spend 10 hours a day on average consuming content."

The key takeaway is that he firmly believes the next killer app in marketing is to be more human.

People want to buy from people they know and trust.

"If we can remember that we need to connect in a human way, then I think we are all going to be okay."

We discuss how companies should use Twitter effectively. Why a company should use a face over a logo in their Twitter profile.

We just spent the last 100 years broadcasting and mass-advertising. Community has been re-created with the virtual town square.

Mark Schaefer on New Business Networking Radio

"You can't build an emotional connection to a logo".

We talk about Chick fil-A and the use of Twitter to build loyalty.

When you have someone faking it for you, you're playing with social trust.

Mark explains his book writing process for Social Media Explained.

He shares the five questions he receives from his clients the most (I do too). Each question is answered in his book:

  1. How do I measure this, what's the ROI?
  2. Where do I get started?
  3. What platform should I use?
  4. How do I have time for this?
  5. What do I do about negative comments?

Mark guarantees you will learn something on every page.

We talk about how to get started building your network using social media.

Mark shares his love for Twitter. He includes lots of great ideas here.

"Twitter is the fastest, most effective way to build a targeted, relevant audience."

Follow Mark on Twitter @markwschaefer.

Check out the Marketing Companion podcast with the brilliant, Tom Webster. Learn about Google Pants on that show.

Mark shares his secret on how he is able to manage his time to create great content. It's not what you think.

Mark's 3 main sources of revenue:

  1. through his clients.
  2. creating content.
  3. educating people through his classes.

If what he is working on does not have anything to do with the above, he doesn't do it.

Discipline and focus!

Mark recommends the book, Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel.

Contact Mark at Businessesgrow.com.

Did you enjoy the show? Please share it and help us grow the NBN Radio Community.

Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated.

You can subscribe to the show by RSSemail, or in iTunes and Stitcher Radio. You will never miss an episode! Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN6.mp3
Category:general -- posted at: 1:31pm CDT

Direct download: NBN5.mp3
Category:general -- posted at: 5:15pm CDT

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