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Dorie Clark is a strategy consultant and professional speaker who has worked with clients including Google, Microsoft, Morgan Stanley, and the World Bank. She is a regular contributor to Forbes and the Harvard Business Review, and the author ofReinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
Talking about reinvention, mentorship and building a following
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Reinventing Your Personal Brand by Dorie Clark
Dorie shares her thoughts about changing your job or career and repositioning yourself.
She sold her bicycle on Craigslist to a copy editor at Harvard Business Review. This led to her opportunity to write for HBR, but she had to ask.
My interview with Jason Saddler about fear of asking.
When reinventing yourself be clear on your own narrative. Take control of it. Highlight the strengths you gained previously and how they will provide value in your new position.
Dorie shares some personal pitch tips.
How to find mentors.
Try to build a mentor board of directors. Find people with areas of specialty that can help you specifically.
Talking about Stand Out.
How to become recognized as a true expert in your field.
Become a connector and organize an event. Check out Robbie Samuels’ Socializing For Justice.
Dorie recommends Contactually as a great CRM tool to manage your relationships (so do I).
Make it easy for people to connect and find each other at events. Use name tags with “I’m looking for…” for attendees to fill in the blank.
My interview with Contactually’s Zvi Band.
Content creation and inbound marketing is important.
Wait for seeds to sprout.
It’s 100,000 times more powerful for people to come to you, than for you to come to them with hat in hand.
Read a bunch of things and become knowledgable enough to write about it. You can also do interviews about the topic and write about those. Do it in a way that adds something new to the dialogue.
Your network will build itself, once you’ve built the content that shows people you are worth it.
The first step is to start with your own blog, “establish clips”.
Start by creating your own blog. Here’s my ten minute tutorial.
Use the ladder strategy to move up to better publications.
Pre-order Stand Out today.
App Recommendation: TripIt Pro
Book Recommendation: Turkey – Bright Sun, Strong Tea : On the Road with a Travel Writerby Tom Brosnahan.
Contact Dorie: at DorieClark.com
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