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Ian ClearyIan Cleary is an award winning tech blogger and CEO of RazorSocial.com.  He is best known as the social media tools guy.

Talking about building a blog platform, reaching influencers, and social media tools

NBN 36 Show Notes

Join the NBN Club today and meet 100 smart minds who want to help you achieve your professional goals.

Listen to episode 36 in iTunes or Stitcher.

Don’t be shy record your audio comment or networking tip here.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

Ian and I begin by talking about Irish people, naturally (I lived in Ireland for a few years).

After 18 months of launching, RazorSocial.com was receiving over 100,000 unique visits per month.

Pick your blog niche that you have a strong interest and knowledge in, and one that isn’t really occupied by anyone else.

Ian created a list of 100 people he wanted to be friends with. He left to the States every month to attend conferences and network to promote his blog.

The relationships with the right people were more important than the writing.

Without the relationships nothing would have happened.

Ian's focus is always to determine how he can help someone.

Ian Cleary on NBNRadioThe more you help people, the more people want to help you.

Mike Stelzner let Ian provide guest blog posts on Social Media Examiner, which led people to his site.

Ian wrote guest posts on as many influential blogs as possible (close to 100).

<blockquote style="border: 2px solid #666; padding: 10px; background-color: #ccc;">My free blogging tutorial. It takes 10 minutes and is easier than you think. <a href="http://daveadelaney.com/set-up-a-blog/">Check it out.</a></blockquote>

How content marketing applies to real estate agents.

Which social network would Ian focus on most?

You always want to get people back to your website.

As a small business you don’t have time to be everywhere. Get one channel working for you first.

SocialBro - provides really good filters to find people on Twitter.

Ian wrote a blog post on a topic and used SocialBro to search bios for influential people who would be interested in his blog topic. He then reached out to the top ten most influential people to share his blog post via scheduled tweets.

Most of the content Ian shares is other people’s content first.

Ian uses Hootsuite and Bulk Buffer with Buffer to schedule tweets.

Ian managed different software, customer support and development teams. He has always been good at managing different teams of people and building relationships with each person.

Fun Fact: He sold property in Bulgaria.

When you reach out to an influencer and ask for something, you’re the same as 99 out of 100 people. If you really focus on how you can help them with your first interaction they will remember you.

Larry Benet was speaking at Social Media World. Ian shares how he was able to connect with him. Larry interviewed me at NMX, you can watch it here.

How can you stand out as an individual, and how you can you really help that other person - that makes a difference.

Ian shares how he balances his time.

Entrepreneurs need to be more productive and not think they must work longer hours.

If you set your deadlines and be ruthless with them, you will get the work done.

Erik Fisher submitted a question “What’s a good balance between finding new tools and leaning new tools?” (My interview with Erik here)

When you become known in a certain area, the information finds it’s way to you.

Ian uses Nimble to track the interactions he has with people. It keeps track of his social media interactions.

Check out Ian’s latest Google Analytics training course.

App Recommendation: Magisto (transforms videos)

Book Recommendation: Resonate: Present Visual Stories that Transform Audiences by Nancy Durate.

Contact: RazorSocial.com or @iancleary on Twitter.

Submit your questions and comments by using #nbnradio. You can also record an audio comment at speakpipe.nbnradio.com.

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Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.

Thanks for listening. You rock!

Direct download: NBN36.mp3
Category:business -- posted at: 3:00am CST