Oct 15, 2014
John J Wall is Vice President of Marketing at
EventHero. He’s the author of
B2B Marketing Confessions
Talking about conference networking, podcasting, and marketing
NBN 32 Show Notes
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Listen to episode 32 in iTunes or Stitcher.
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Don't be shy, please record your audio comment or networking tip here.
Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.
John and I talk about the importance of preparing for conferences and events ahead of time.
We chat about about sharing photos of our children online.
EventHero provides event badges, check-ins, tracking for sessions or continuing education and real-time text/email notifications.
The importance of following up when networking.
The champions of the shows are the ones who already have appointments set up when they arrive.
Always take the time to network with fellow (non competitive) exhibitors. Prospects can be referred to by other exhibitors.
John started podcasting with The M Show in 2005. He’s a huge music buff and was thrilled to get into podcasting early on. He wanted to be Don Imus.
He started Marketing Over Coffee (MOC) with Chris Penn in 2007. They podcasted live from a Dunkin Donuts.
How a podcast can be an incredible tool for networking.
Don't miss
the upcoming MOC interview with
Traction: A Startup Guide to Getting Customers
Tom Webster stats on growth in podcasting.
Geoffrey A. Moore book,
Crossing the Chasm
Prove a product (such as podcasting) with early adopters and then make it idiot proof for the mass market.
Nobody talks about email. Talk about the content not the channel.
John blogs at Ronin Marketeer.
Always start with a blog. If you’re thinking about podcasting, start with a blog.
App Recommendation: Ingress. I mentioned
Dokobots.
Book Recommendation:
Turn the Ship Around!: A True Story of Turning Followers into
Leaders
Contact John: MarketingOverCoffee.com and on LinkedIn. Check out the Marketing Over Coffee LinkedIn Group.
My how to set up a blog tutorial. Check it out.