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John J WallJohn J Wall is Vice President of Marketing at EventHero. He’s the author of B2B Marketing Confessions, and co-host of the amazing Marketing Over Coffee podcast.

Talking about conference networking, podcasting, and marketing

NBN 32 Show Notes

Join the NBN Club today and meet over 90 smart minds who want to help you achieve your professional goals.

Listen to episode 32 in iTunes or Stitcher.

Sponsored by Refresh, who just released a new product specifically designed for professionals. It searches the web and social networks to add new professional and personal insights about your contacts to Salesforce. The most comprehensive online profile available will automatically be right in your Salesforce. NBN Radio listeners get a free trial from refresh.nbnradio.com.

Don't be shy, please record your audio comment or networking tip here.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

John and I talk about the importance of preparing for conferences and events ahead of time.

We chat about about sharing photos of our children online.

EventHero provides event badges, check-ins, tracking for sessions or continuing education and real-time text/email notifications.

The importance of following up when networking.

The champions of the shows are the ones who already have appointments set up when they arrive.

Always take the time to network with fellow (non competitive) exhibitors. Prospects can be referred to by other exhibitors.

John started podcasting with The M Show in 2005. He’s a huge music buff and was thrilled to get into podcasting early on. He wanted to be Don Imus.

He started Marketing Over Coffee (MOC) with Chris Penn in 2007. They podcasted live from a Dunkin Donuts.

How a podcast can be an incredible tool for networking.

John Wall NBN RadioDon't miss the upcoming MOC interview with Traction: A Startup Guide to Getting Customers co-author, Gabriel Weinberg.

Tom Webster stats on growth in podcasting.

Geoffrey A. Moore book, Crossing the Chasm

Prove a product (such as podcasting) with early adopters and then make it idiot proof for the mass market.

Nobody talks about email. Talk about the content not the channel.

B2B Marketing Confessions

John blogs at Ronin Marketeer.

Always start with a blog. If you’re thinking about podcasting, start with a blog.

App Recommendation: Ingress. I mentioned Dokobots.
Book Recommendation: Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet.
Contact John: MarketingOverCoffee.com and on LinkedIn. Check out the Marketing Over Coffee LinkedIn Group.

My how to set up a blog tutorial. Check it out.

Direct download: NBN32.mp3
Category:general -- posted at: 3:00am CST