Jul 30, 2014
Gini Dietrich is the founder and CEO ofArment Dietrich, a Chicago-based integrated
marketing communications firm. She is the lead blogger at the PR
and marketing blog, Spin Sucks, is co-host of the Marketing in the Round
podcast andInside PR podcast. She’s also the co-author
of Marketing
in the Round: How to Develop an Integrated Marketing Campaign in
the Digital Era (Que Biz-Tech)
Talking about networking, public relations, blogging, and much more.
NBN22 Show Notes
Join the NBN Club today.
Listen to episode 22 in iTunes or Stitcher.
Get your free audio book by visiting Audible.com! Do it now and support this show please.
Thanks to Clark Buckner for his audio comment.
Leave your own networking tip, comment or question. Record one now.
Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.
On forgetting to hit the record button in podcasting.
SpinSucks is about unleashing our secret weapon of restoring trust.
It’s about presenting ourselves in an open and honest way.
NBN6 with Mark Schaefer. Listen to this.
Should businesses use their logo for Twitter?
People buy from people, they don’t buy
from organizations, logos, or brands.
You can’t build a relationship with a logo.
It’s not about what we say the brand is, it’s about what our customers say it is.
How to use press releases.
How it’s easier today to build relationships with journalists.
Add the author’s Twitter handle when you share their articles.
Gini kept a spreadsheet of people she would promote on #followfriday.
It’s all about the Google juice!
It’s less about the optimization and the SEO, and more about the content you’re creating for the human beings who consume it.
Should you have comments on on your blog?
The Lies PR Firms Tell (see the comments)
Mitch Joel, “You don’t have community, until the people who are commenting are talking to one another.”
How do I help (my readers) have conversations with one another?
Key lessons about blogging since Sept 2006.
Google+ is Not Dead, Long Live Google+
Write a letter to your future self.
Inside PR Podcast with Gini, Joseph Thornley, and Martin Waxman.
On podcasting over radio.
App Recommendation: Kindle.
Book Recommendation: Once
We Were Brothers
Contact Gini: spinsucks.com.
Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) byspinningmerkaba. Thanks for listening. You rock!