Gini Dietrich is the founder and CEO ofArment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-host of the Marketing in the Round podcast andInside PR podcast. She’s also the co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) and author of Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech).
Talking about networking, public relations, blogging, and much more.
NBN22 Show Notes
Join the NBN Club today.
Listen to episode 22 in iTunes or Stitcher.
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Thanks to Clark Buckner for his audio comment.
Leave your own networking tip, comment or question. Record one now.
Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.
On forgetting to hit the record button in podcasting.
SpinSucks is about unleashing our secret weapon of restoring trust.
Meme on Facebook.
It’s about presenting ourselves in an open and honest way.
NBN6 with Mark Schaefer. Listen to this.
Should businesses use their logo for Twitter?
People buy from people, they don’t buy from organizations, logos, or brands.
You can’t build a relationship with a logo.
It’s not about what we say the brand is, it’s about what our customers say it is.
How to use press releases.
How it’s easier today to build relationships with journalists.
Add the author’s Twitter handle when you share their articles.
Gini kept a spreadsheet of people she would promote on #followfriday.
It’s all about the Google juice!
It’s less about the optimization and the SEO, and more about the content you’re creating for the human beings who consume it.
Should you have comments on on your blog?
The Lies PR Firms Tell (see the comments)
Mitch Joel, “You don’t have community, until the people who are commenting are talking to one another.”
How do I help (my readers) have conversations with one another?
Key lessons about blogging since Sept 2006.
Google+ is Not Dead, Long Live Google+
Write a letter to your future self.
Inside PR Podcast with Gini, Joseph Thornley, and Martin Waxman.
On podcasting over radio.
LinkedIn training from Dave.
App Recommendation: Kindle.
Book Recommendation: Once We Were Brothers.
Contact Gini: spinsucks.com.
Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) byspinningmerkaba. Thanks for listening. You rock!