Wed, 7 May 2014
John Jantsch is best known for his brand Duct Tape Marketing. Huffington Post calls him one of the top 100 “Must Follow” on Twitter, and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His podcast was called a "must listen" by Fast Company magazine.
Check out his books:
* The Referral Engine: Teaching Your Business to Market Itself
One of my favorite quotes from John is, "How you build trust in business, listen before you talk. Give before you take. Teach before you sell." I believe the same can be said for building your professional network.
Talking about social media, blogging, sales, networking and more.
NBN10 Show Notes
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How Duct Tape Marketing came to be.
John shares the challenges small businesses face in online marketing.
John has been blogging since 2002/2003 at Duct Tape Marketing. It seemed like a simple way for him to create lots of content.
The 4 reasons you should create a blog:
1. It makes you easier to find.
Consistently producing valuable content has to be part of it. It doesn’t matter what you put it on or what you call it.
Ninety percent of the world needs a platform and a tool to make it easy to create and to produce content their prospects and clients want to find.
We talk about John’s new book, Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar.
You have to always believe you are renting the space of social networks. Building a firm foundation is important.
We talk about time management and family. Check out my interview with Mark Schaefer about this too.
If sales people want to survive, they are going to have to start learning how to use social media in a more effective way. They need to start to produce content that builds individual authority and expertise.
“Marketing is ruining social media.”
John’s current favorite app is Word Swag - Cool fonts, typography generator, creative quotes, and text over pic editor. I've been using it to create the quote graphics for the show.
"Behind every success business, there's an entrepreneur who's pretty sure she's screwing it up." IMAGE.
John recommends Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich.
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